 Develop and execute operational plans for Men's Sportswear, Sports, and Footwear categories on the Digital Flagship platform
 Plan, coordinate, and implement online promotions and campaigns to drive sales and enhance customer engagement for these categories
 Manage and update product pages, ensuring accurate information, appealing visuals, and timely uploads for all relevant products
 Analyze sales data and customer behavior to optimize product assortment, pricing, and promotional strategies
 Collaborate with marketing, merchandising, and digital merchandising teams to ensure cohesive brand messaging across all Lacoste digital content
 Monitor competitor activities and market trends to identify new opportunities and maintain a competitive edge in the online apparel and footwear market
 Adapt strategies based on market trends and consumer insights, prioritizing key growth drivers
 Forecast daily, weekly, and monthly sales by category, leveraging promotional plans and KPI performance analysis
 Plan and execute digital performance marketing activities (e.g. paid search, display, retargeting) for entire product categories, aligning with overall Digital Flagship sales objectives and seasonal campaign awareness build-up that collaborate with marketing team.
 Monitor key digital marketing KPIs (ROAS, CTR, CPC, Conversion Rate), share periodic performance reports, and communicate regularly with Global teams to align optimization strategies and campaign learnings.

 Minimum 5 years of experience in e-commerce operations or digital flagship platform management, preferably in the fashion industry
 Proven track record in e-commerce operations, with hands-on experience in product detail page (PDP) optimization, product curation, or digital merchandising
 Basic understanding of e-commerce system architecture (e.g., DOM, WMS, SFCC) and interface logic
 Strong cross-functional communication skills and ability to collaborate across departments
 Excellent attention to detail, problem-solving abilities, and capacity to manage multiple tasks simultaneously
 Interest in digital retail trends and a customer-centric approach to user experience
 Business-level proficiency in English
 Bachelor’s degree required

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