1. Public Relations
• Media Relations: Translate, draft, and distribute press releases, Manage media inquiries and requests
• Editorial & Placement: Support editorial, advertorial, and pictorial placements including content delivery
• Content & Shooting Execution : Execute brand and product shoots, including lookbook creation
• Coordinate shoot logistics with relevant partners
• Sample Management: Manage product samples, including ordering and stock control
• Conduct PR monitoring and prepare performance reports
2. Brand Image Events/ Special project
• Plan Set-Up: Support execution plans for brand image events, including collection presentations, exhibitions, store opening press presentations, etc.
• Event Operations: Assist with on-site execution for exhibitions, product presentations (press/talent/KOL), store opening events (when applicable), and product launch events.
• PR Amplification Support: Assist in developing and implementing PR amplification plans in alignment with overall communication strategy.
• Agency & WW Coordination: Coordinate communication and logistical details with event agencies and WW teams to ensure seamless execution.
• Special Project Support: Support special projects such as native content production and other brand-driven initiatives.
3. Celebrity and Talent Task Support
• Friend of the House Support:Support execution of Friend of the House-related activities and engagements.
• Stylist & VIP Coordination: Assist in execution and coordination for key stylists and VIP fittings/appearances.
• Proactive Dressing Support: support proactive dressing efforts across relevant product categories and occasions.
• KOL/Influencer Relations: Maintain existing relationships with KOLs and influencers, and support outreach to identify and engage new partners.
4. Budgeting & Administration
• Monthly marketing budget consolidation and book into the system
• Track the spending by activity, product category update
경력 및 자격요건
[Required Qualifications]
4-year college graduate
4-12 years of experience in PR/Communications/Event or any relevant area
Experience in retail business
Fluency in both written and spoken English
Maturity and superior professionalism when interacting with other departments
Management/staff supervision experience. A style that will motivate and inspire staff.
Exceptional attention to detail and well organized
Appreciation and understanding of design and craftsmanship
Proficient computer skills (MS Office)
[Preferred Qualifications]
Experience of Bigger scaled of project
Experience of multi-function management
Expertise in global luxury jewelry & watches/high fashion brands
Positive & Can-do mind