• Develop and lead the commercial PC marketing strategy in alignment with HQ/region goals
• Drive integrated B2B marketing campaigns including digital, PR, events, and partner co-marketing
• Plan and manage product launches, vertical campaigns, and account-based marketing activities
• Coordinate with sales, product, and channel teams to support business objectives and lead generation
• Manage local marketing budget, vendor relationships, and campaign ROI tracking
• Oversee the company’s B2B digital and social media channels, content calendar, and paid media campaigns
• Establish brand voice and visibility in the commercial/enterprise segment
• Lead and coach a small marketing team or collaborate with regional/local agencies
경력 및 자격요건
• Experience: 10–15 years of experience in marketing, with at least 5 years in commercial PC or IT-related fields
• Strong strategic mindset and execution capabilities for B2B marketing campaigns
• Fluent in English with the ability to communicate effectively with global or regional HQ teams
• Solid understanding of commercial/enterprise PC products, IT trends, and industry verticals (e.g. finance, government, education)
• Hands-on experience in digital marketing, product positioning, customer segmentation, and lead generation
• Analytical mindset, data-driven, with strong project management skills
• Self-driven, adaptable, detail-oriented, with strong leadership and cross-functional collaboration skills
• Experience in launching or marketing commercial-grade notebooks, desktops, or workstation series
• Familiarity with government/public sector tendering and educational B2B campaigns
담당업무
02-6281-5009
janam@nterway.com
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