Product Strategy
• Propose and implement a strong product range strategy for brand
• Lead new product launches and strive to maintain growth on pillar products
• Propose and monitor marketing mix strategies (IMC/360) to build integrated, engaging consumer brand experiences
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Adapt communication material (imagery, brochures, mailing, point of sale)
• Initiate projects to increase awareness of the brand in the market
Product Lifecycle & Forecast
• Track and analyze product performance and lifecycle
• Ensure product sales forecast accuracy
Operational Marketing
• Plan out and manage the product portfolio for each channel (Retail, Ecommerce, Wholesale, etc.)
• Implement a competitive promotion plan for product growth inline with channel needs
• Monitor and manage the promotional investment spent
• Interact effectively with various counterparts to achieve marketing objectives
Budget Management
• Manage local budget for leaflets & brochures production, GWP production and other promotions
경력 및 자격요건
Academic / Professional Qualifications
• 4 years’ University degree is required
• Business Administration (Marketing) and Consumer major preferred
Work Experience
• At least 5 years experiences related with overall function of Product Management in Cosmetic Fields
• Strong understanding of the fast-changing distribution channels (department stores, street boutiques, H&B channels, e-commerce channels, etc.)
Required Competencies
• Strong marketing knowledge and brand strategy know-how
• Understanding of local retail dynamics and environment
• Positive, proactive, independent, transparent, process oriented and enthusiastic attitude of working
• Strong leadership and interpersonal skills to build relationships across diverse departments
• Analytical way of thinking to come up with strategies and problem-solving
• Self-motivated to drive changes and willing to accept new challenges
• Fluent communication and interpersonal skills with Korean and English
담당업무
02-6281-5059
suepark@nterway.com
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