Be responsible for building brand images and ensuring brand positioning in Korea. Implement the marketing communications global strategies locally for consumer touch points to build reputation and to support turnover.
Lead the annual PR & communications planning together with marketing director; identifying issues and consumer trends, setting up strategic direction aligning with the global brand strategy, developing initiatives with creativity and building budget allocation plan.
Develop and execute local PR initiatives based on the global guidelines and local trends & needs covering Lacoste all product categories (Textile, Footwear, Leather goods, Sport, Accessories)
Establish strong connections with press, editors, influencers and opinion leaders. Manage press release, PR material, photo & contents creation and all PR related projects & events.
Creating digital buzz by leading the social media community and creating creative and engaging brand messages.
Set up strategies for major collections and key looks in collaboration with MD team. Be responsible for overseeing all product exposure on media/social to create digital saliency and support sell-out product performance.
Build and refine the creative ideation process to ensure it is consumer centric and resonating. Need to look after marketing and PR contents such as visuals, digital contents, video and brand messages together with media, influencers and partners.
Plan, develop and organize local and global PR events targeting media and target consumers.
Ensure internal communication and validation process with key stakeholders including global marketing team in Paris.
Guide, assign and supervise agencies (media, PR, event, production and digital)
Monitor marketing/consumer trends and competitors’ PR & Communication activities and build relevant counter actions
경력 및 자격요건
- 7-12 years of total professional experience
- Good communication both written and spoken English
- Good understanding for consumer marketing and premium brands
- Intensive and direct experience on PR is mandatory
- Strong industry networking with media, editors, influencers and opinion leaders.
- Fashion brands and global brands experience preferred
- Be proactive, reliable, responsible and detail minded - Skilled in multi-tasking and delivering under timeline
- Hands on experience in social media
- Understanding on styles, creativity and premiumness
담당업무
02-6281-5009
janam@nterway.com
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