-Create 360-degree brand marketing plans annually/seasonally, working closely with relevant key stakeholders in local/global to develop brand marketing initiatives to reach key customer targets and achieve business goals
-P&L management with marketing expenditure and price optimization
-Overseas product marketing, PR & communications, social, and CRM with subordinates and ensure holistic brand driven campaigns across all platforms
-Oversees the global product line to ensure the portfolio is thriving and competitive
-Responsible for portfolio management including performance tracking, pricing strategy and SKU analysis and rationalization
-Help manage PR and brand agencies to drive brand awareness and engagement
-Create brand contents to convey brands’ core value
-Consumer communications through ATL/BTL/CRM activities
-Develops new product launch plans and deploys
-Works with digital channels, markets, key stakeholders to share key product and marketing updates and collaborate to deliver effective marketing plans
-Market data analysis
경력 및 자격요건
-8+ years in brand management or marketing
-Strong understanding of digital marketing, consumer products, beauty, skincare a plus
-Strong marketing / brand management toolkit
-Track record in creative thinking and working with internal and external creative partners
-Agility and strategic thinking for a dynamic category and channel
-Experience in team / agency management
-Speaks English
담당업무
02-6281-5009
janam@nterway.com
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