Develop comprehensive brand marketing strategies to achieve corporate objectives.
Main KPI is BET (Brand Equity Tracker) scores incl. saliency, desirability and perception
Lead the brand marketing team in execution campaigns across various channels including PR, advertising, digital media, social media, ambassador, celebrities, influencers, and so on.
Collaborate with product, sales, omnichannel teams to ensure branding consistency and integrity.
Analyze market trends and competitive landscape to identify opportunities for growth.
Plan annual and monthly brand marketing activities aligning with global strategies, and market insights (Eg. customer trend, diversification of communication channels, etc.)
Identifying local trends and campaign objectives, build media plan with optimized media mix for digital, social media and OOH/DOOH channels for maximum saliency and cost efficiency.
Build up constellation strategy leveraging continuous relationship building with managements of celebrities and key opinion leaders.
Lead 360 degrees of product launch strategies (RTW, Shoes, LG, Sports, and Accessories)
Manage the brand marketing budget efficiently, allocating resources to maximize ROI.
Measure and report performance of all brand marketing campaigns, gaining insights and optimizing activities based on data.
Develop brand marketing team members' skills and fostering synergy through collaborative teamwork.
Guide, assign and supervise agencies (media, PR, event, production and digital)
경력 및 자격요건
- 15-18 years of total professional experience and minimum 5-7years of experience with direct relevancy.
- Project managing skill - planning, organizing, time management, and problem solving skills
- Good communication skills incl. presentation, reporting, negotiation, coaching, etc.
- Appropriate attitude and manner to represent the brand as an employee ambassador.
- Strong industry networking with media, editors, influencers, and opinion leaders
- Strategic, logical, open minded, agile, and innovative
- Good sense of fashion retail, styling, market and customer trends
- Good communication both written and spoken English in business manner
- Direct experience on PR is preferred
- Fashion, cosmetic, premium lifestyle, and conglomerate experience preferred
- Team player, and a person with entrepreneurship
담당업무
02-6281-5009
janam@nterway.com
입사지원
내메일로 보내기
돌아가기
