- Design Brand EC Strategies.
- Develop EC multi-channel marketing strategies (Retailer.com, pure player) with channel-fit and customized solution.
- Potentialize traffic and conversion KPIs and maximize ROI of all ecommerce activities.
- Understanding on how to connect online marketing initiatives to tangible business results.
- Oversee the tracking and analysis of marketing campaign to ensure Brand is constantly learning and improving their marketing tactics and spending.
- Stay current with industry trends and best practices.
- Work with internal team, and EC retailers, and vendors to drive revenue in EC channels.
- Continuously drive sales and conversations to achieve eCommerce aspirations through SKUs assortment, bundling and promotions.
- Manager e-Business budget to ensure the best ROI
- Identify new e-Business opportunities and lead new e-business doors opening projects, aligned with global and regional team.
- Follow up global and local e-business projects
경력 및 자격요건
- Bachelor’s degree in the equivalent coursework
- Proven track record of 4+ years of marketplaces / multi-brand sites preferred, or from online retail industry.
- Interest in the beauty industry & career advantage
- Excellent communication skills
- Strong collaborating / negotiation skills
- Strong written and verbal communication skills in English