1. Data Collection and analysis
- Utilize various research methods such as survey, interviews, focus groups, and extensive field research to gather data on consumer behavior, market trends, and competitor activities
- Analyze the collected data to extract meaningful insights that can inform product development and marketing strategies.
2. Report Writing and presentation
- Compile detailed reports based on research findings and present them to management and relevant departments.
- Use data visualization techniques to ensure the information is easily understandable.
3. Market research project management
- Plan and manage market research projects, including scheduling and budgeting, as well as coordinating with external research agencies.
- Oversee all project phases to ensure smooth execution.
4. Budget and payment management
- Manage the budget for market research activities, including processing payments to external research agencies and vendors.
- Ensure all financial transactions are completed accurately and in a timely manner.
5. Competitive Analysis
- Conduct thorough analysis of competitior’s products, pricing, and marketing strategies
- Provide insights and recommendations to help the company maintain a competitive edge.
6. Trend Analysis
- Stay updated with market trends to identify new opportunities for the company.
- Use trend analysis to inform product development and marketing initiatives.
7. Enhanced field research
경력 및 자격요건
- Bachelor’s degree
- 3+ year of experience in market research / consumer insights
- Experience in managing both quantitative and qualitative research is a plus
- Deep understanding of consumer behavior, competitive activities, and market trends is preferred
- Strong Written and verbal communication skills for reporting and present research findings
- Familiarity with data analysis tools and programming languages like Python or R
- Excellent English verbal and written communication skills
담당업무
입사지원
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02-6281-5009
janam@nterway.com
