• Plan overall media(print/OOH/digital) with strategy that fulfil brand objectives, as well as ensuring excellence in executions
• Liaise with global media team to review and advise on local media plans and visual allocation plans for all the campaign media placement
• Budget management and adjustment with global media team to reconcile and forecast.
• Work together with media agency on creation of all media plans and presentations.
• Use sharp media insight and strong knowledge of ecosystem (with key players like Kakao, Naver…) to constantly innovate and build up “test and learn” mindsets in the organization together with agency.
• Responsible for campaign report to provide valuable summary of the campaign and learnings for future planning.
• Manage Native Content production and plan when needed
• Collaborate with key stakeholders to break organization silos and create synergy. Work closely with product marketing, digital, merchandizing and client engagement team to align business objective, campaign focus and target audiences; partner with PR team to constantly reinforce native content/media integration and optimization; work with sales team, understand business’ needs and translate into actionable initiatives including on line and off line traffic generation and customer journey enhancement.
• Build a bottom-up budget approach to create impact, accountable for budget planning, execution.
• Provocatively drive media innovation with big digital platforms and offline innovative type of media, collaborate with creative, communications team to maximize the impact.
• Directly manage the local Agency team to ensure optimal service and results.
경력 및 자격요건
• College Degree.
• 7~10 years of working experience in media fields with all media platform experience
• Excellent industry relationships and partnerships and strong negotiation skills.
• Meticulous and detail oriented while understanding the big picture brand and marketing strategy.
• Ability to manage agency partners and hold them accountable for deliverables and results.
• Excellent in both written and spoken English.
• Very proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook)
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
