Digital Marketing
• Responsible for developing annual digital media plan.
• Develop and implement all digital ad campaigns, including Naver/Google, Kakao, SNS to acquire and convert leads in coordination with HQ.
• Providing feedback to HQ in Managing the full scope of the brand site (000.com) product descriptions, pricing, images, category assignments, product categorization and base on sales objectives to maintain the brand’s competitive advantage.
• Maximize SEO activities, drive traffic for 000.com.
• Conduct in-depth content engagement and performance analysis with HQ Product & Digital teams.
• Manage local agency and ensure they deliver the paid media campaigns and Digital projects collaborating with marketing manager.
• Coordinate with cross functional teams (marketing, retail, merchandising and training) to ensure alignment of content with company vision and support integrated campaigns.
• Collaborate and control media agency and to search for new media and opportunity.
• Responsible for administrative works.
E-commerce Merchandising
• Plan and execute E-Commerce strategy and align E-commerce sales monthly, yearly target with HQ & Marketing team.
• Follow global and local marketing E-Business projects.
• Analysis on competitors’ sales and keep tracking of competitors’ projects and trends.
• Oversee all product-related English to Korean translations.
• Perform other related ad hoc tasks and projects where necessary.
• Drive sales performance through data analysis and online products placement management while optimizing customer experience.
Brand Image Management in Digital
• Monitor & follow up for counterfeit and/or trademark related issues and/or reports.
• Work with HQ legal team for Copyright protection.
MKT/Communication Support
• Support handling monthly / yearly digital budget and plan.
• Support marketing event (pop up, HJ and pr event etc.).
• Follow global and local marketing guidelines.
경력 및 자격요건
• BA degree
• 2-6 years of digital content, merchandising or/and marketing experience.
• Excellent level of spoken and written English and Korean.
• Proficient use of site content and analytic tools. (Hybris, Content Sq, GA, Algolia)
• Digital content experience for a collection-driven luxury business is a plus come with creative yet effective solutions.
• Proven analytical skills.
• Exceptional interpersonal and communication skills with various stakeholders.
• Ability to prioritize and multi-task under pressure with attention to details
• Proactive and positive attitude.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
