담당업무
1. Public Relation
- Builds and maintains professional relationships with key media, celebrities, influencers, and stylists
- Handle the house ambassador project
- Supervises all PR activities, manages sample set and sample loan requests by working with the appointed PR agency
- Press seat arrangement and maximize press coverage during Milan fashion show
- Report weekly and monthly PR report to HQ
- Translate global press release and pitch to target media for press coverage
- Liaise with PR agency to maximize celebrity endorsement and press coverage in media
2. Digital Marketing
- Manage Kakao planning and contents according to online media plan
- Report weekly and monthly Kakao report to HQ
- Communicate with APAC and HQ about digital actions including paid social and Kakao
- Initiate local influencer activities such as offline events/promotion planning and execution0
3. Event / CRM
- Plan and organize all kind of events including press and store event (store opening, seasonal store, pop-up)
- Review the result and post-activity measurement
- Order and manage GWP
- Manage the commercial assetsfor Milan fashion show
4. Planning & Bugeting
- Plan and manage marketing budget
- Maximize the cost efficiency and ROI
- Review and report cost spending within budget per project