Responsible for CRM marketing campaigns, analytics, segmentation, online/offline and lifecycle flows to drive customer acquisition, retention and engagement. The CRM Manager will do own production, and end-to-end execution of all campaigns including, targeting, partnership with creative for design and measurement to meet campaign and brand strategic objectives.
RESPONSIBILITIES
CRM planning & Execution
Build CRM strategy to recruit new customers and encourage customer retention and boost consumer loyalty
Strengthening storytelling and prepare CRM strategies, implement actions with collaboration with sales team
Develop and operate CRM programs such as new welcome, mileage, birthday
Plan & execute CRM programs including VIP program and treatment
Execute regular customer communication to ensure the customer segmentation and marketing target
Analyze and evaluate CRM activities and propose action plan to share the insight and reflect on CRM strategy
Plan and manage stock and expense by CRM campaigns
Communicate and share CRM plan to Marketing & Sales team in accordingly
Utilize marketing engagement metrics to optimize campaigns, report results, identify trends, and articulate impact on overall CRM strategy and recommend action
Budget planning and reconciliation
Customer Acquisition & Retention
Demonstrates strong digital vision and customer-centric focus to communications
Develop new customer recruiting opportunity in collaboration with department store, brand/companies.
Develop VIP/Existing campaign to increase repeat purchase
Customer data analysis & Utilization
Analyze and report performance, analytics and make recommendations
Strong understanding of customer purchase behavior
Track the record and analyses the results of CRM activities both online & offline
Support customer complaint and claim to deal with customer information and transaction
경력 및 자격요건
Bachelor’s Degree in related field
More than 3 years experience in building CRM plans and executing from start to finish, with clear results
Interest in the beauty industry & career advantage
A high understanding of technical terminology and CRM
Performance-oriented
Strong analytical skills with the ability to provide actionable optimization recommendations working with structured and unstructured data
Effective and professional communication skills in Korean and English
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5053
shs@nterway.com
