1.Participate in preparation of strategic planning and annual budget to design effective promotional and activation plans (“push strategies”) as well as corporate global strategy.
2.Work closely with Trade Marketing Coordinator, Brand team and Channel Managers to develop trade marketing activities in line with Brand Plan strategy as well as to assess efficiency (effectiveness + lowest cost). Ensure that sales team is provided with all necessary information and support on “push” activities (promotion, depletions programs, L3F plans, etc.).
3.Implement Trade Marketing Strategy and Channel Development Plan
•Work with Channels Sales managers and Marketing team to develop annual trade marketing strategy and channels development tactics and plans. Build up cross-brand holistic promotion and L3F plans for each channel
•Establish profile & classification of opportunities vs. corporate Battlegrounds
4.L3F Management
•Develop and update L3F (merchandising and POS) plan for channel and strategic outlets and help Sales Team on execution.
•Coordinate with Brand team on brand thematic merchandising execution (e.g. visual merchandising, festive packs, VAP, etc.).
5.Key Customer Relationship Development
•Be the spokesperson in relation to customers (via salesforce team) on all trade marketing activities for all brands (in liaison with Brand Marketing).
•Develop strong relationship with selected strategic customers and network key relevant decision makers for brand activation and events.
•Assist Sales to negotiate the L3F & promotion with strategic customers (preparation and meetings).
6.Lead Trade Marketing activation and draw up plans and execute “push” programs in conjunction with brand policies, guidelines and budgets.
7.Analyze the opportunities and threats of the environment, by constantly seeking and interpreting market data related to promotion, activation and L3F by customers and competitors
경력 및 자격요건
*자격요건 :
•대리-과장급
•영어 : Fluent (MKT전무님이 스페인분입니다.)
*우대조건 :
•주류산업 경험(On-trade/Off-trade market)
•여러 다수 브랜드에 대한 Activation/VMD 경험
•Retail Merchandising 경험
- 5~11년 이내로 찾고 있습니다
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5049
kevin108@nterway.com
