- Be responsible for building brand images and ensuring brand positioning in Korea. Implement the marketing communications global strategies locally for consumer touch points to build reputation and to support turnover.
- Lead the annual marketing & communications planning together with marketing director; identifying issues and consumer trends, setting up strategic direction aligning with the global brand strategy, developing initiatives with creativity and building budget allocation plan.
- Develop and execute local Media and PR initiatives based on the global guidelines and local trends & needs covering Lacoste all product categories (Textile, Footwear, Leather goods, Sport, Accessories)
- Identifying local trends and campaign objectives, build media plan with optimized media mix for digital, social media and OOH/DOOH channels for maximum saliency and cost efficiency.
- Establish strong connections with press, editors, influencers and opinion leaders. Manage press release, PR material, photo&contents creation and all PR related projects & events.
- Creating digital buzz by leading the social media community and creating creative and engaging brand messages.
- Set up strategies for major collections and key looks in collaboration with MD team. Be responsible for overseeing all product exposure on media/social to create digital saliency and support sell-out product performance.
- Build and refine the creative ideation process to ensure it is consumer centric and resonating. Need to look after marketing and PR contents such as visuals, digital contents, video and brand messages
- Plan, develop and organize local and global PR events targeting media and target consumers.
경력 및 자격요건
- 10-15 years of total professional experience and minimum 5-7years of experience with direct relevancy.
- Good communication both written and spoken English
- Good understanding for consumer marketing and premium brands
- Intensive and direct experience on PR is mandatory
- Strong industry networking with media, editors, influencers and opinion leaders.
- Fashion brands and global brands experience preferred
- Be proactive, reliable, responsible and detail minded Skilled in multi-tasking and delivering under timeline
- Hands on experience in social media
- Understanding on styles, creativity and premiumness
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5009
janam@nterway.com
