- Work on the annual PR & Communication plan focusing on responsible area together with marketing director
- Develop and execute local PR & communication initiatives based on the global guidelines and local trends & needs covering Lacoste all product categories
- Identifying local media trends and campaign objectives, build media plan with optimized media mix for digital, social media and OOH/DOOH channels.
- Manage press release and handle media enquiries. And establishing and maintaining good relationship and networking with media and influencers.
- Manage SNS channel and viral marketing
- Develop creative messaging strategies to advertise the brand’s strategies and create quality PR contents
- Plan, develop and organize local and global PR events targeting media and target consumers.
- Carry out Product Placement and star marketing activities to increase visibility on media.
- Prepare regular and ad-hoc reports both for local and global.
- Communicate with the global marketing/PR team regularly and interact proactively for best collaboration.
경력 및 자격요건
- 10-15 years of total professional experience
- Fashion brands and global brands experience preferred
- Good communication both written and spoken English
- Hands on experience in social media
- Understanding on styles, creativity and premiumness
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5009
janam@nterway.com
