To be responsible for all viral marketing activations across the social platform and to develop an Influencer Engagement Strategy to drive the conversation
KEY RESPONSIBILITIES
Oversee development of strategic earned + paid Creator/Influencer partnerships and campaigns with integrated communication manager and digital marketing manager to support all key launches/initiatives and amplify brand messages and storytelling
Develop and establish relationships with creators, bloggers and influencers in line with the brand communication strategy
Bring Influencer best practices to life and drive insights to action around hero SKUs and traffic to priority channels
Deliver strategic product seeding and brand message to the targeted KOL/influencers and manage related external agencies
Support in launching new products, planning and executing viral communication including segmentation, the wise use of influencers on the content direction, and paid channels amplification
Maximize Brand exposure and consumer engagement in the beauty community thru earned and paid opportunities
Keep monitoring and analyzing Brand positioning and ranking with related strategic brand/campaign keywords across all social channel
Strive and contribute to a top tier full year EMV ranking and engagement by developing alternative methods of visibility beyond the marketing calendar with an integrated communication manager
Collaborate with other function teams for brand and product launch campaign
경력 및 자격요건
REQUIREMENTS
Bachelor’s Degree in related field
At least 3+ years of relevant online/offline marketing/promotion experience
Having strong press/make-up artist/influencer relations is preferred
Experience in a similar capacity within the beauty and fashion industry is an added advantage
Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
Confident and go-getter under pressure
Must be extremely organized, detail oriented, and possess the drive
Ability to communicate complex ideas and processes in a simplified manner.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5053
shs@nterway.com
