Strategic Plan
- In collaboration with the Managing Director, lead the yearly Strategic Plan & ensure transversal synergy across divisions and regular planning updates.
- Ensure internal communication across the organization & regular updates in full cooperation with Regional and H.Q team
Marketing Strategy & Development
- Set up marketing strategy for major collections in collaboration with MD team and full coordination with all relevant functions incl. Retail, Training, HJ, Client teams.
- Responsible for overseeing all product lines including action plan, animation, communication, performance, feedbacks & reporting
- Ensure success of High Jewelry local events & act as key support for International events.
- Monitor competition activity
Key contact for alignments and market presentation in global (HQ), RO meetings (media, pr, event, VM)
- In charge of consolidation of market presentation
Communication Strategy & development
- Protect Maison’s Image & ensure brand positioning of the Maison in Korea
- Plan and implement a strategic media plan including magazines, newspaper, digital
- Establish strong connections with editors, press, stylist and opinion leaders as well with media agency
- Orchestrate Maison’s Events & ensure Maison’s identity is well expressed & conveyed to the audience
- Manage and control A&P budget , in line with yearly budget & guidelines
- Monitor editorial performance & put in place action plans accordingly
- Manage press releases, PR material, photo-shooting and all PR related projects.
- Local project meeting lead (e.g., S.O.B calendar, Jewelry acceleration project, ad-hoc)
- Local Event/activation directing
- Local VM review
Team member management
경력 및 자격요건
- A minimum of 12 years’ successful experience, with at least 3 years as Marketing & Communication head
- An international background is appreciated, with strong knowledge of luxury market in Korea
- Strong local network
- Strong Management skills & ability to interact with a wide diversity of profiles.
- Leadership, Team spirit, positive mindset, driving Harmony & Synergy across the organization
- Fit with Maison’s Values
- English and Korean: fluent
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
