PR/VIP
• Planning and executing PR activities to elevate the brand in line with business strategies/global
guidelines
• Building up strong relationships with press, stylists, influencers and VIPs and manage the list
• Managing PR sample distribution and supporting press previews to promote products
• Producing press materials to timely distribute for press/media
• Managing agencies for digital, celebrities and corporate
• Timely reporting PR Coverage to the global & regional team
• Monitoring editorial coverage including competitors research
• Cross functional collaboration with Merchandising, Visual merchandising, Retail and relative
departments to elevate the brand, product, and events.
• Organize press materials for coverage thru paid and unpaid coverages, monitor and oversee project scope, release schedule, and project managing.
• Organize product seeding among celebrities, arrange celebrity dressing and feed media of pictures and stories
• VIP (celebrity, influencer) planning and management by attending events, editorials, dressing and further collaborations
Internal stakeholders
• Reporting to Senior Manager of Community and Influences
• Working with Corporate Relations & Global PR team, Global VIP team, Global Influencer team,
Merchandising, VMD and retail team, Press, agencies and partners
경력 및 자격요건
• Demonstrable working experience in PR/Communications/Events in luxury/fashion industry (5-10years)
• Having strong press/stylist/influencer relations is preferred
• understanding/experience with editorial shooting and events
• Working experience in both brand event and in-store activities
• Fluent in both written/spoken English and native local language
• A good sense of self-presentation representing the brand
• Highly organized and ability to adapt quickly to changing priorities
• Ability to work in highly pressurized environment for a fast growing business
• Positive attitude, presentable, willing to learn with good fashion sense.
• Excellent attention to detail and ability to follow through on assigned tasks
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자