[PR (70%)]
•Execute strategies to meet brand objectives within a focus on connecting with the PR/Media community and building fashion credibility
•Partner with global digital team and local digital agency to develop and execute a digital and social media plan to support seasonal focus and local calendar
•Manage day-to-day PR activities; including press releases
•Develop and nurture relationships with Editors, drive opportunities for kickback and editorial coverage
•Collaborate with marketing counterparts to develop highly effective, integrated editorial/marketing plans
•Manage product sample order schedule for each season/product launch by closely working with NY HQ to ensure timely delivery and optimized sample assortment.
•Execute press trips and shootings outside the country (i.e., NY shootings)
•Media tie-ups in most effective media sources.
•Manage celebrity and influencer strategy, managing relationships and activities with KOLs for the Korea market that will enhance visibility and relevance for brand
[Sales Promotion (30%)]
•Responsible for planning and execution of store/customer events, direct marketing, area promotion, catalog/direct mailing programs and other sales promotion activities to drive sales and traffic
•Monitor and analyze sales promotion results to determine cost effectiveness and future promotions
•Manage and continue to improve the process for execution of sales promotion with strategic business partners such as Field/Stores, CRM, Merchandising and Customer Development and outside vendors to achieve maximum performance
경력 및 자격요건
•Bachelor’s degree required.
•Minimum 5 years sales PR/Communication related experience
•Experience working in luxury brands, retail, cosmetics or consumer goods industry a plus
•Ability to translate Coach brand into strategic PR initiatives to increase brand awareness and drive editorial coverage and brand recall
•Organizational and high analytical skills with the ability to resolve complex problems and/or situations especially PR matters
•Proven track record of translating analytical findings to broader audience and ability to build credibility
•Self-confidence and initiative to work cross-functionally.
•Highly organized and ability to adapt quickly to changing priorities.
•Must be a team player who thrives on deadline-driven projects.
•Fluent written and verbal communication skills
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5010
katk@nterway.com
