• Develop the strategic and creative vision for Brand’s media presence across traditional and digital typologies, aligned to Brand Engagement Calendar covering product launches, key events and seasonality.
• Use sharp media insight and strong knowledge of ecosystem (with key players like Tencent, Douyin…) to constantly innovate and build up “test and learn” mindsets in the organization together with agency.
• Collaborate with key stakeholders to break organization silos and create synergy. Work closely with product marketing, merchandizing and client engagement team to align business objective, campaign focus and target audiences; partner with PR team to constantly reinforce native content/media integration and optimization; work with sales team, understand business’ needs and translate into actionable initiatives including on line and off line traffic generation and customer journey enhancement.
• Steer goal setting and constantly measure and optimize the result, assign appropriate KPIs by objective from brand demand to performance marketing; Participate and help establish China’s place in the worldwide Media Measurement and Attribution roadmap, to improve tracking intelligence, effectiveness and efficiency of campaigns.
• Build a bottom-up budget approach in order to create impact, accountable for budget planning, execution.
• Directly manage the local Agency team to ensure optimal service and results.
• Build and coach media team; identify key talents, develop clear/actional individual career plan.
• Partner and collaborate with Licensed Teams to develop and monitor the media strategy across their categories.
경력 및 자격요건
• College Degree.
• 15+ years of working experience in media fields with focus on digital and data optimization. Mature yet strong leadership skills, willing to adapt, with 10+ years in management position.
• Excellent industry relationships and partnerships and strong negotiation skills.
• Meticulous and detail oriented while understanding the big picture brand and marketing strategy.
• Ability to manage agency partners and hold them accountable for deliverables and results.
• Excellent in both written and spoken English.
• Very proficient in Microsoft Office (Word, Powerpoint, Excel, Outlook)
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5059
suepark@nterway.com
