• Inspire and lead the marketing team across performance marketing, CRM, creative strategy, ASO, SEO, organic growth and marketing design
• Lead the development of Spoon Radio’s global strategic marketing plan, performance KPIs/OKRs, and budgets
• Oversee all marketing measurement and reporting
• Provide insights/feedback as necessary
• Synthesize multiple data sources, including user-level behavior data, to create actionable insights
• Collaborate with BI, Business, and Product leadership to streamline product strategies and effectively communicate these strategies across the organization
• Build market budget forecasts based off of KPI and LTV estimates
• Develop and execute on an integrated marketing strategy that aligns every part of the marketing funnel from paid to organic UA, CRM, creative messaging, SEO, ASO, etc.
• Develop a positive culture that instills empathy and fosters diversity, equity, and inclusion
경력 및 자격요건
• 10+ years in growth or performance marketing in a direct-to-consumer app business, preferably with experience in social or gaming
• Experienced people manager with 3+ years in marketing leadership and building a team
• Data-driven decision-maker with the ability to establish team OKR/KPI goals and bring results
• Highly analytical and able to strategically analyze and derive meaning from data through testing and optimization while identifying opportunities for improvement across all marketing channels that include paid user acquisition, social media marketing, creative strategy, ASO, SEO, SEM and CRM.
• Detail-oriented, data driven individual who thrives in a fast paced, agile environment
Global marketing experience including in Korea, Japan, and the US
• Ability to identify the trends and stories in data and collaborate cross-functionally to deliver and action on these insights
• Understanding of the consumer lifecycle to execute a best-in-class retention and communication strategy
• Passion for Internet culture, online creators, and mission-driven brand
우대사항
• Fluent in English
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5093
jslee@nterway.com
