Task 1 – Media Planning & Implementation
• Strategize and manage of omni-channel media strategies to build awareness and drive sales (offline and online)
• Supervise the planned media execution and follow-up of KPIs and ROIs
• Analyse results of media efforts and develop measures of success.
• Co-work with media agency in 360 degree of planning and execution
• Monitor competitor’s ATL investment, strategies and activities
• Be the main contact point to prepare local specific requests & proposal for APA regional & HQ validation
Task 2 – Contents M anagement
• Manage social media channel account (e.g Kakao Talk & Facebook KR) and align with the global & local campaigns
• Develop, analyse and deliver monthly social media campaign ad-hoc reports based on selected KPIs
• Keep track & advice relevant and emerging digital trend to the relevant stakeholders (e.g. Regional, HQ team)
• Demonstrate expertise in SEM, SEO performance and optimisation mainly in local social channels
• Monitor competitor’s marketing activities and provide insights & learnings
Task 3 - Budget Control
• Optimize budget across channels (paid, owned media) , monitor the spending and forecasting exercises
• Plan and follow-up annual, quarterly and monthly media budget report as well as A&P
Task 4- People Management
• Ensure effective collaboration with local and APA regional teams
• Mentor team members, ensuring their development as well-rounded, multi-skilled professional
경력 및 자격요건
• Min 10 year of professional experience in media planning and execution (media agency experience is a plus)
• Proven success record in media buying an/or social media management
• Excellent understanding of local social channels (Naver, KakaoTalk etc)
• Expertise in content creation and media channel management
• Advanced level of English proficiency (verbal and written)
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5059
suepark@nterway.com
