1. Coordinate brand-led social campaigns in Korea to align with TRAPAC’s social strategies
- Develop each campaign’s local strategy to cope with fast-moving trends and business realities in travel retail in the local market
- Spearhead integrated, 360 first mindset with other channels to drive ultimate success for brands’ business
- Analyze quantitative result aligning with KPIs and industry benchmarks
- Be creative and innovative for leading TR social market
2. Build the retailer partnership though retailer-led social initiatives
- Collaborate with local teams to win in retailers’ social channels, including social selling, social postings, social events and etc.
- Identify quantitative results in social selling by aligning benchmark &KPIs and continue to improve its performance
- Strengthen partnership with retailers to explore new and more opportunities
3. Enhance TR earned media value through focusing on key travel voices
- Set up earned media strategy in the local market to increase SOV on both media and influencers
- Lead corporate social projects such as product seeding and media partnership for better visibility of brands from TR angle.
- Cultivate TR influencer networks with not only Korean KOLs but also Chinese KOLs resident in Korea
4. Share the competition and trend in local social market, and factor out the implications
- Track Affiliate brands and competitors’ local activities and analyze its performance
- Monitor best practices in local market and share the learnings
- Publish social media trend report of Korea periodically
경력 및 자격요건
- Min. 6 years of experience in communication campaigns across traditional, digital and social media
- Experienced in tracking and analyzing quantitative results
- Good written and verbal communication skills in both Korean & English
- Experience in the Beauty/Fashion/Luxury industry will be an advantage
- International travel lover
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5059
suepark@nterway.com
