* 전 브랜드 포트폴리오의 미디어 전략 수립, 집행 및 리포팅
* 인스타그램, 페이스북, 유튜브 포함 디지털 전반에 대한 광고 운영 및 효과 측정 전문가
Role Purpose
To deliver both connections planning and digital operational excellence for our brands ensuring that paid, owned and earned touchpoint strategies are planned and executed as effectively and efficiently as possible and that our legal, WG&S governance and cyber security requirements are met.
Accountabilities
•Lead connections planning excellence, partnering with global and local brand teams, ACE teams, shopper teams and agency partners to ensure that all strategies and activation plans are developed and executed to the highest standard.
•Partner with the local brand managers, brand ambassadors, customer marketing manager and key agencies to develop consumer and shopper audience profiles, as well as an M&E plan for each activation also ensuring that post campaign analysis is conducted and learnings are shared back with the business.
•Ownership of media agency operations, annual overall media cycle plan development, ongoing team management and delivery, team structure and fee negotiations and establishing ways of working across inter-agency teams.
•Drive media agency performance including the delivery of contractual commitments, quality standards in strategy and planning, real-time campaign optimisation and reporting.
•Work in partnership with the Global ACE team to ensure that global strategies are nuanced appropriately for the local market and that all campaigns are in service of the company’s omnichannel ambition, maximising cross-touchpoint synergy and integration as relevant.
•Direct and manage agencies on any CMS update requirements to local domains, and the local UGC lifecycle, rights approval and publishing.
•Manage agencies to maximise SEO ranking of any local sub domains and any branded/non-branded paid search activities.
경력 및 자격요건
* 미디어 플래닝, 디지털 광고 경력. 인하우스 미디어 디지털광고 플래너, 미디어팀 소속, 에이전시 출신 모두 가능
* Sizeable budget 운용 경력 (단일 브랜드로 40억 이상)
• 7+ years strategic communications and/ or strategic Media planning experience – client or agency.
• Both strategic thinking abilities, as well as an aptitude for data and performance marketing.
• Strong and diverse digital understanding and experience, especially with regards to engagement strategies and performance optimisation.
• Proven ability to manage 3rd party vendors and ensure delivery of commitments.
• Broad understanding of Influencer/ Media/ Advocacy/ e-commerce disciplines.
• Strong understanding of agency practice & pricing (media & fees)
• Experience in Website Management, Youtube, FB Business manager, Google Analytics, Naver Analytics
• Good command in verbal and written English.
• Advanced computer literacy (Excel, Word, PowerPoint) with extensive experience with PowerPoint.
• Ability to work with and as part of the wider team whilst prioritising and managing own workload.
• Self-starter mentality - ready to build and adapt new processes and systems with a proactive learning attitude.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5049
kevin108@nterway.com
