1. Marcomm Strategy Planning and Execution
▪ Support marcomm manager in creating the localization of global marketing, market objectives and priorities into the seasonal MarComm calendar/plan for all consumer touchpoints.
▪ Drive key deliverables that create distinction and enhance the brand’s reputation in partnership with the cross-functional teams.
▪ Create unique experiences and build new storytelling contents that help brand reach new consumers, expanding brand awareness.
▪ Leverage expertise to influence strategic messaging, positioning, brand building and issues management.
2. CRM
▪ In charge of CRM marketing including closely cooperate with cross-functional teams and CRM agency
▪ Develop various plans to recruit new members and to retain current members continuously
▪ Review and refine brand Exclusive Club membership benefits based on the feedback of customers
▪ Create various campaigns to increase member’s lifetime value and comprehend customer’s profiles, insights and their unmet needs
▪ Manage customer’s data and create/share regular reports (weekly, monthly, quarterly and yearly) for team and each store to supports POS level sales.
3. Trade Marketing
▪ Create promo plans and deliver materials on time to the stores to maximize all brand plans & development.
▪ Activate local ideas when appropriate to drive more consumer facing.
▪ Ensure correct use and positioning of in-store communication tools and work closely with VM team to define the trade marketing strategy execution.
4. Internal Communications
▪ Ensure that the team provides actionable recommendations and calls for action based on Marcomm. plans.
Oversee that gathered insights are translated into engaging, actionable and easy to digest insights presentations.
경력 및 자격요건
1. Bachelor degree or above
2. Over 4 years of professional experience in multi-national business environment
3. Knowledgeable in Marketing / Product Development
4. Proficient in MS Office (Word, Excel, and PowerPoint)
5. Fluent in English both verbally and written
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5010
katk@nterway.com
