Marketing calendar planning
- Understand global marketing strategy and market business requirement
- Align with HQ & local counterparts to develop and agree on regional marketing calendar and initiative to set up marketing objective
- Initiate regional activities that can help to drive brand elevation & love in the market
- Drive local created contents that respond global marketing calendar & local initiative
- Oversee the quality and delivery of marketing contents & experience
- Reporting of local marketing activities, peer’s activity and market insight
Media planning
- Partner with HQ media team to agree and execute annual media plan across offline & online platforms
- Align media spend with counterparts based on global strategy & local business needs
- Seek for new media & market first platforms that can drive brand innovation
- Set media KPI and monitor delivery and progress
- Gather insight & learning, competitor activities, new media and market initiated projects for future planning
- Budget review & tracking
Digital Marketing
- Visibility & clear view of global digital initiative and communications
- Seek for new media & market first platforms that can drive brand innovation
- Set media KPI and monitor delivery and progress
- Gather insight & learning, competitor activities, new media and market initiated projects for future planning
- Budget review & tracking
경력 및 자격요건
- +10 years of experience in Marketing
- +10 years of experience of luxury consumer goods
- +5 years of Media buying both on & off line
- Fluent in English
- Good level of insight on market trend & consumer’s behavior
- Experience in Brand comms preferred
- Experience in brand events preferred
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
내메일로 보내기
돌아가기
02-6281-5025
alysha@nterway.com
