OBJECTIVES
- To run and enhance online business providing better consumer experience and higher engagement
- Maximize online sales opportunity of the brand at brand site and retailer sites

ACCOUNTABILITIES

1. Online business management
- Manage online business for a brand covering all the online channels
- Lead new online channel open for the brand including brand site and retailer sites
- Develop annual online strategy for the brand to maximize the online business opportunity with clear points of differences for each online channel

2. Brand site management
- Develop and implement online marketing calendar for the brand e-commerce site to achieve online sales target and enhance the brand DNA
- Closely work with diverse stakeholders such as affiliate brand team, regional online team and agencies to maximize efficiency by using current tools and following internal processes
- Manage online P&L particularly including A&P investment

3. Retailer site management
- Manage retailer site business to achieve sales target and enhance brand presence
- Keep building relationship with retailers in order to maximize exposure and business opportunity
- Actively participate in corporate-level projects which are run at retailer sites

4. Tracking and reporting
- Conduct weekly online business review with brand and Online team and monthly review with Regional Online
- Evaluate e/m-Commerce campaign and spend effectiveness
- Analyze site metrics trends and implicate analytics-driven changes to brands

Education

· University-level education or equivalent



Experiences



Minimum 3 years’ experience in E-commerce and online marketing field



Functional Competencies

· Strong strategic and analytical mindset to lead and execute new initiatives

· Ownership and vision for Online field

· Good communication and interpersonal skill to well cooperative with diverse stakeholders

· Proactive and entrepreneur spirit with creativity

· Knowledge of cosmetics or female targeted marketing desirable

- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자