1. MARKETING STRATEGY
Prepare yearly and monthly marketing objectives and strategies. Develop strategic marketing direction for products, based on business and market trends through quantitative and qualitative analysis, recommending any necessary strategic changes.
Plan monthly marketing activities based on annual marketing calendar.
Analyze marketing activities and product performance to deliver measurable result on achievement.
2. PRODUCT MANAGEMENT
- Collaborate and coordinate with various teams in terms of product registration, import and other logistics functions to ensure that marketing plan will be fulfilled within the time schedule. When necessary, revise the marketing plan under marketing director’s supervision and communicate and follow up the revised plan.
- Establish annual forecast by product and monitor the performance of each product category, highlight the products with poor performance and recommend solution to resolve poor sales. Recommend the product deletions on an annual or seasonal basis.
3. NEW PRODUCT DEVELOPMENT
- Based on the marketing brief provided by Global and APAC and all the necessary surveys and analysis of the Korean market needs and trend, establish the market- mix of all new products.
- Gather and analyze performance of competitors’ products. Share and update accurate market information with HQ in timely manner.
4. PRICING
- Strategic pricing policy to protect brand positioning and margin.
- Gather related market information regularly and share it with HQ
- Annual pricing adjustment and its necessary follow up.
5. REPORT & ANALYSIS
- After the launch of new products, analyze the sales results and the feedback from the field, communicate recommendation to the Int’l marketing department, recommend areas of improvement and revise the sales forecast, if necessary.
- Producing monthly product related reports
1) Education/Degree:
- B.A. degree
2) Background including total years of experience
- Minimum 4~6 years’ experience
3) Technical skills:
- Proficient OA skill, especially Excel skill
- Good in numbers
4) Languages:
- fluent in English, both speaking and writing
5) Soft and leadership skills:
- Good knowledge in cosmetic marketing execution.
- Customer-focused and brand-addicted
- Genuinely looking forward to new challenges
- Self-starter and well organized
- Enthusiastic Team player
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5059
suepark@nterway.com
