1) Public Relations
• Manage and execute annual strategic PR plan and calendar aligned with APA regional team
• Manage all press relations and in liaison with PR agency for editorial shootings, press events etc.
• Identify and propose KOL who suit our Maison’s values for future collaboration if any
• Quality control on all press-related materials
2. Agency Management
• External vendor and agency management and supervision
• Supervise and provide comprehensive PR activity guidelines to PR agency to achieve the target KPIs including DMR report result
• Secure on-time reporting (editorial coverage report, competitor report etc.)
• Market intelligence and trend search
경력 및 자격요건
- Min. 10 years of professional PR experience in high-end consumer industry
(Luxury jewelry and watch, fashion will be plus)
- Strong communication skills both in Korean and English
- Obtained good relationship with journalists and KOL
- Drive for result
- Develop trusting and sustainable relationships
- Work in team with positive vision
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자