•Exceptional writing skills that demonstrate the ability to own and create campaign content that attracts, retains, and grows an audience
•Understand different campaign initiatives and write clear and compelling copy accordingly, adjusting how you communicate per customer group
•Responsible for developing and owning the tone of voice for brand and copywriting for all channels, including email marketing, push, social, hm.com, store materials, etc.
•Proofread and check translations for all local activities across all our channels to ensure accuracy and consistency of tone of voice
•Has full knowledge on HQ guidelines, legal requirements, and best practices
•Partner with marketing, merchandising, online sales, production teams to ensure copy is brand appropriate and consistent, optimizing for each channel/touchpoint
•Participate in creative brainstorms, providing expertise to all cross-teams to ensure messaging meets project and campaign objectives
•Utilize local and HQ resources to secure translations for Spanish, Canadian French, Canadian English, etc.
•Research and share with team latest fashion industry copy innovation, cultural trends and marketing campaigns
•Track customer engagement with content, optimizing copywriting to drive engagement and convert customers
•Take initiative to constantly improve as a team where to make a difference for the Omni customer journey. Drive changes in current ways of working, methods, tools or projects to improve the business in an Omni-channel way
•Maintains a positive attitude in the face of change; appropriately adjusts behavior and activities to changing conditions.
•Acts independently with a problem-solving mindset; able to resolve issues by utilizing team’s
expertise
•Continuous drive for self-development
경력 및 자격요건
•Bachelor’s Degree, preferably in Business, Marketing, E-Commerce, or equivalent E-Commerce experience
•Proficient Microsoft Office Suite, Adobe Experience Manager and Google Analytics Solutions preferred
•2+ years of copy/content creation experience preferred
•Knowledge in e-commerce, omni-channel, commercial & sales mind oriented
•Working knowledge of the fashion and media industry with proficiency in developing local consumer driven copy
•Highly structured and organized with excellent communication skills and attention to detail
•Open, straightforward communicator
•Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5010
katk@nterway.com
