1) PR & Influencer management
- Follow up on annual PR plan and local calendar
- Develop and maintain good contact with press & media
- Liase with PR agency to maximize PR result in the market
- Hold effective press meeting & sessions
- Plan and execute editorial contents creation & interviews
- Close communication with related agencies & partners
- Photo shooting for editorial management
- Micro-influencer searching & regular management
- Good walking contact with influencers for long-term perspective
- Monthly clipping and Regular reporting on PR result
2) Local Talent management (celebrity)
- Talent proposal & report to seek opportunities aligned with HQ
- Regular talent contents creation to raise PR impact in the market
- Liaise with talent agency for strong collaboration
- Regular talent market monitoring
3) International events support
- International event coordination
- Local event support (roadshow & customer experience event)
4) Trade marketing & VM Management
- Trade event budget planning
- Liaise with sales team to deliver annual trade events
- VM planning & budget management
- Shop opening management
5) Viral management
- Viral contents planning & execution
- Channel selection for viral channels for maximize impact of viral around marketing campaigns
- Viral contents reviews & monitoring
경력 및 자격요건
- With a minimum of 10 years solid PR & marketing experience gained in luxury retail
- Strong ability in developing innovative ideas in the luxury industry
- Be able to demonstrate in the implementation and planning of marketing programs
- Understand the interest in luxury, culture, art
- Excellent time-management skills, managerial skill, and strong organizational skills to work well under pressure
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
