- Propose and manage all PR activities appropriate for increasing brand awareness and sales,
focusing on both corporate issues and each seasonal collection
- mplementation and compliance with all HQ guidelines related to the DNA
- Manage and maintain positive relationship with all target press, including monthlies, dailies, online media as well as TV.
- Analyze monthly press coverage
- Assist PR Manager with planning and supervising yearly PR budget.
- Order, manage and distribute press materials, including samples, according to the guideline from HQ and communicate with Press to achieve successful exposure.
- Supporting planning and execution of monthly advertorials.
- Propose ideas for creative and differentiated tie-up editorials and execute according to the plan approved by the manager and assist the shootings for the Press where necessary.
- Develop PR contents for Brand digital channels i.e. Kakao
- Monitor competitors’ PR activities as well as coverage
경력 및 자격요건
- Min 3 years of experience working with high end/luxury/premium brands
- Fashion PR experience preferred.
- Well established network within fashion media, fashion industry and professionals as well as celebrities.
- Fluent in English
- Self-starter, able to work independently
- Presentation and communications skills
- Creativity and problem solving
- Professional bilingual ability
- Good human relations skill
- Good sense of responsibility
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자