• Propose and execute all PR activities appropriate for increasing brand awareness and sales, focusing on both corporate issues and each seasonal collection
• Implementation and compliance with all HQ guidelines
• Manage positive relationship with target press (both printed and online) as well as celebrity agents and other relevant personnel e.g. influencers and stylists.
• Support PR Manager to set and achieve PR objectives through optimized action plans
• Develop local brand ambassador action plans and execute related projects
• Propose ideas for creative and differentiated tie-up editorials and execute according to the plan approved by PR manager and manage the shootings.
• Develop print/digital advertorials and implement social activations with celebrities and influencers to convey the brand strategy.
• Analyze monthly press coverage of Brand and report press/celebrity coverage to HQ.
• Support Milan Fashion Week communications and action plans with ambassador/ celebrities.
• Order, manage and distribute press materials, including samples and gifts, according to the guideline from HQ and find right ideas for successful exposure through press/ celebrities/ influencers.
• Supervise press sample loan of Brand while controlling showroom and PR agency.
• Develop PR contents for Brand digital channels i.e. Kakao.
• Closely communicate with HQ PR/ VIP/ Digital team
• Monitor competitors’ PR activities and new digital communication tools as well as coverage.
경력 및 자격요건
Education :
• University degree
Languages :
• Fluent in English
Professional experience & know how :
• Min 6 years of experience working with high end/luxury/premium brands
• Fashion PR experience preferred.
• Well established network within fashion media, fashion industry and professionals as well as celebrities.
Technical & management skills :
• Excellent knowledge of Excel, Word as well as Power Point
Personal & interpersonal skills :
• Self-starter, able to work independently
• Presentation and communications skills
• Creativity and problem solving
• Professional bilingual ability
• Good human relations skill
• Good sense of responsibility
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
