1. Develop and manage strategic Digital & Communication plan / Budget
• Manage Brands’ digital marketing, social media and paid media activities to create a consumer focused and consistent brand experience
• Leads and integrates all earned, owned, and paid media and communications across classic PR, ePR, Digital, and Social Media channels for the Brand
• Builds and manages the Brand’s influencer network, presence through blogs, Facebook, and other strategically relevant Social platforms in partnership with Corporate Digital/Social Media Manager
• Leads digital/traditional media strategy development in line with Regional direction
• Ensures all consumer facing programs/offers are consistent with the omnichannel expectations of our consumers
• Continue to look for new media opportunities in line with brand strategies
• Manage and review digital & PR budget
2. Communicate and co-work with head quarter and regional office
• Maintains schedule to ensure press releases/events are initiated and accomplished on time.
• Provides feedback to HQ from press contacts and other audience
• Regarding perception of brand’s image and products, of trends and competitors’ consumer engagement activities
• Keep HQ informed of activities within consumer marketing area and local media/digital trend
• Responsible for developing and monitoring consumer marketing budget and reviews on timely basis to determine status.
• Coordinates visits to headquarters of any press people from affiliate markets.
• Maintain close contact with other function in the brand on current and upcoming programs to assure proper focus and accurate information
경력 및 자격요건
Qualifications:
- Education: University level education or equivalent
- Experiences
- More than 5 year experience in relevant work experiences in PR, Digital and etc.
Functional Competencies
- Excellent communication Skills (both in Korean & English)
- Strategic thinking and approach
- Creative/innovative thinking
- The ability to handle a multitude of projects and issues at one time
- Interpersonal skills; the ability to interact with all levels within an organization
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자