1) Global asset creation & adaptation
- Develop, implement and execute an effective content strategy in line with the HQ and the vision of ooo Korea
- Examine the overall Intl brand contents assets to identify powerful story angles that resonate with the Korean audience and build even more compelling programs
- Manage creative contents calendar according to communication action plan
- Adapt & translate campaigns positioning when necessary to insure it resonates with the audience
- HQ communication including all negotiation for adaptation and resources support including Media advertisement and Event related assets
- Keep an eye on competitors' activities and provide Market / Korean audience Insights
- Create & design appropriate briefs to agencies when necessary
2) Content library & assets development
- Investigate up-to-date digital user behavior, market trend and case study of brand's competitors
- Plan and ensure output of the content for timely implementation by the various teams including retail support
- Develop creative concept for Maison Cheongdam in terms of digital communication
- Design a feasible plan for Maison Cheongdam’s digital transformation strategically
- Seasonal asset development for Maison Cheongdam in collaboration with HQ content team
- Supervise the development of a library of qualitative assets to ensure special update related to local contents and refresh of ooo Korea e-Commerce platform
- Collaborate with E-commerce team by having strategic creative plan to bring new brand experience to our clients
- Close relationship with creative production and agency to develop local content adaptation
- Ensure a good portfolio of agencies/production houses which could have specialize areas such as good technical know-how and the cutting- edge of content creation
경력 및 자격요건
- 6-8 years of creative contents related experience
- Experience in Luxury industry is preferred
- Fluent in Korean & English
- Excellent communication, negotiation, and interpersonal skills
- Strong time management skill under hard challenge of deadline
- Sharp eyes on selecting the best among all alternatives
- Positive attitude & logical thinking and team oriented
- Having a strong sense of responsibility
- Strong skills of precision, multi-tasking
- Expert Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자