OB OVERVIEW:

To develop and implement marketing plans, and programs for product selection, promotions, positioning including new launches and monthly promotion for achieving successful campaigns and exceeding product target


ACCOUNTABILITIES:

1. Take responsibility for channel-specific marketing activities

- Plan and execute marketing programs tailored for different type of channels

- Measure impact of each marketing events in terms of ROI, Sales, and CRM data

- Support boutiques on any operational issues

- Plan and activate pop-up, outpost, and any marketing-led client events

- Communicate with various departments and regional/global team throughout the entire planning to execution stage

- Collaborate with product marketing executive for VM change, sampling strategy, etc.

- Collaborate with CRM specialist to gain and share CRM insights per door



2. Support marketing program & calendar development

- Develop marketing strategy and program

- Execute marketing calendar and monthly program

- Suggest new product line-up or extension for each channel based on customers’ and boutiques’ needs


3. Analyze sales results and manage relevant reports

- Analyze marketing activities of competitors and retailers

- Prepare HQ/Region requested reports

- Maintain competitive library and protect the main source of the documents

- Prepare market trend updates

- Prepare brand category performance analysis and responsible for brand segment category reviews as needed

- Conduct post launch evaluation analysis of major programs

- Share weekly reports on sales results of the monthly focus products


4. Communicate with other department
5. Cooperate with regional office

QUALIFICATIONS

•Education

- University-level education


•Experiences

- 3+ years’ experience of product & brand marketing career


•Functional Competencies

- Strategic & Analytical mind-set

- Excellent Korean & English communication

- Strong interpersonal skills

- Positive & Enthusiastic attitude

- Quantification skill

- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자