Lead execution of marketing activity
· Working with category manager, develop monthly media execution plan and lead stakeholders in execution, aligned with marketing plan.
· Asset creation; place a brief with a clear direction, review the asset including translation and copy, deliver the final asset in a timely manner to ensure all assets are aligned with media goal and brand guideline
· Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through
· Lead local activation projects; develop, propose local activation plan and lead execution.
· Effectively manage key external agencies – Creative Agency, Media Agency, Influencer Agency, etc.
Support marketing plan development and NPD launch
· Project management; support category manager in NPD launch execution, closely checking with cross-function on launch preparation
· Assist with marketing plan development including define consumer segment, develop product proposition and campaign strategy
· Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
· Contribute to the formulation and execution of sales and marketing plans to differentiate, build brand equity and drive consumer purchase
· Check and support any on-going issue and key asks from team, cross-function and group commercial.
경력 및 자격요건
• At least one to four years track record of experience in marketing, brand management, product marketing or digital/social marketing
• Hands-on experience of marketing campaign planning and execution, social and influencer marketing and project management is a plus
• Entrepreneurial spirit to deal with ambiguity and willingness to take risks as needed while having a strong sense of ownership to assigned project
• Proven ability to work as team-player and collaborate with cross-function
• Broad thinker with strong analytical skills; ability to use market analysis to identify high potential opportunities
• Korean (Native) + English (Business).
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
