Implement and optimise your category campaigns with military precision
• Translate annual time plan into implementational timeline and ensure all parties follow this
• Ensure that insights from digital attribution is adapted in an appropriate time frame to your category activity. Support the paid media lead to incorporate insights / needs from Category teams that are fed into the actual executions.
• Use historic data to set KPIs that deliver iterative improvement of all digital activity and work with Mindshare and FAST Hub to deliver continued improvement of campaigns in flight
• Own, reconcile and manage all relevant BBI lines, ensure invoices are paid in a timely fashion.
• Own the digital strategy for your categories NPD launches - ensure that global guidelines are adapted to best fit Korea requirements. Push for mix of continuation innovation but not at the expense of insight and learnings from previous launches.
• Utilise first and third-party data sources effectively and efficiently across all your campaigns. Work with Mindshare and FAST Hub to continually push for the innovation and updates to partners you need to see to the strategy based on your category needs.
• Work with direct and FAST to build out relevant GA audience segments to ensure that we are using the Google stack to its full potential.
• Feed into annual, quarterly category briefs (media, creative and influencer) to ensure digital learnings and innovation are first and foremost.
• Responsible of day-to-day optimizations of digital executions in order to achieve the objectives and KPIs set for every campaign
경력 및 자격요건
• +3-5years in Media agency or in-house experience in paid/owned/media
• Demonstrated solid experience in Digital Marketing role, client side or agency
• Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results
• Solid knowledge of all digital marketing channels, tactics and their roles
• Experience using digital analytics tools and Content Management Systems beneficial
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
내메일로 보내기
돌아가기
02-6281-5059
suepark@nterway.com
