•Planning to identify market segmentation, universe and target distribution by brand and set relevant customer and consumer goals in order to reach business objectives. Demonstrating a strong understanding of the local market, select appropriate campaigns from global and regional hub to create an annual brand promotion calendar by channel/outlet including trade schemes.
•Deliver customer activation through optimum activities within key accounts.
•Apply strategic prioritisation by channel / subchannel / customer in line with RTC
•Develop creative portfolio solutions that capitalise on customers’ marketing events.
•As gate keeper as the brands, provide commercial team guidance and support on brand guidelines and activation standards. Support sales on delivery of activation proposals to the trade with clear business case justifications. Develop and manage customer marketing plans that align to customer activation opportunities and brand strategy by gaining and maintaining an in-depth understanding of the most effective customer marketing levers.
•Work closely with Commercial
•Track and evaluate the effectiveness of promotion activities versus pre-approved KPIs. Calculate ROI and provide post-activation report with pictures, results and learnings for best-practice sharing. Through 'Start/ Stop/ Continue' traffic light recommendations, evaluate the effectiveness of the trade promotions implemented and provide recommendations to global teams based on collective feedback from Commercial, Finance, BM’s
•Maintain excellent internal cross-functional relationships to optimise delivery of activities and facilitate timely and relevant communications
•Develop cross-functional networks within key external customers to fully maximise opportunities and to negotiate best terms.
경력 및 자격요건
•Embed procurement process in market for external agencies according to guidelines, submit agency pitch for final selection and validation. Manage agencies to ensure best-in-class execution in line with brand guidelines and for the best value to WG&S (compliance, competitiveness, loyalty & added value).
•Support top to top meetings
•Support the development of strategic 5 year, brand plans and channel plans.
•Influence & develop tailored annual account plans including regional overlay.
•Shape the development of brand plan activities through the provision of customer insight & strategy.
•Work with Brand Marketing to create realistic budgets to support sales activation projects. (8~11 experienced persont)
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
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02-6281-5049
kevin108@nterway.com
