• Support Head of Marketing to develop and execute strategies to meet brand objectives within a focus on connecting with the PR/Media community and building fashion credibility
• Support Head of Marketing and Communication to develop media strategy and execute advertisement placement
• Partner with global digital team and local digital agency to develop and execute a digital and social media plan to support seasonal focus and local calendar
• Manage day-to-day PR activities; including press releases
• Develop and nurture relationships with Editors, drive opportunities for kickback and editorial coverage
• Collaborate with marketing counterparts to develop highly effective, integrated editorial/marketing plans
• Manage product sample order schedule for each season/product launch by closely working with NY HQ to ensure timely delivery and optimized sample assortment.
• Support press trips and shootings outside the country (i.e., NY shootings)
• Support media tie-ups in most effective media sources.
• Support influencer and Celebrity strategy, managing relationships and activities with KOLs for the Korea market that will enhance visibility and relevance for brand
• Lead planning and execution for small scale and large scale PR events, held in store as well as 3rd party locations, engaging Media, Influencers, Celebrity
• Monitor competitors' activities, relevant industry trends, events, and opportunities
• Prepare PR monthly press clipping report
경력 및 자격요건
• Bachelor’s degree required.
• Minimum 4 years sales PR/Communication related experience
• Experience working in luxury brands, retail, fashion or consumer goods industry a plus
• Ability to translate brand into strategic PR initiatives to increase brand awareness and drive editorial coverage and brand recall
• Organizational and high analytical skills with the ability to resolve complex problems and/or situations especially PR matters
• Proven track record of translating analytical findings to broader audience and ability to build credibility
• Self-confidence and initiative to work cross-functionally.
• Highly organized and ability to adapt quickly to changing priorities.
• Must be a team player who thrives on deadline-driven projects.
• Fluent written and verbal communication skills
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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돌아가기
02-6281-5010
katk@nterway.com
