•Overall responsible for formulating Global Brand Strategy and developing Brand Plans & Marketing Programs for Easy Drinking Brands; Budweiser, Corona to effectively deliver the volume, share and brand health KPIs;
- Commercial performance (Net Revenue)
- Brand Health & Guidance (Consideration, Key image attributes)
- Other project based KPIs
• Manage overall development & deployment of brand strategy and annual brand action plan for Easy Drinking Brands.
• Study market opportunities, competition, brand portfolio and margin pool analysis for brand expansion by developing and monitoring various consumer researches and retailer surveys.
• Manage & Deliver overall brand campaign, Marketing events/calendar, including
PR/Sponsorship activities.
• Set, Manage and Monitor Marketing communication strategy and action plan for Easy
Drinking Brands.
• Cooperate with Trade Marketing team to monitor and report Easy Drinking brands'
visibility in the market.
• Translate Easy Drinking Brands elements into plans, go-to-market strategies, and
innovative growth strategies.
• Shape and communicate the vision and mission of Easy Drinking Brands.
경력 및 자격요건
• Minimum BA/BS, preferably with a MBA and/or strong coursework focus on in
Marketing, Business Administration
• Fluent proficiency in verbal and written English & Korean.
• Analytical skills and attention to detail.
• Ability to manage and allocate budgets.
• Establish performance specifications, cost and price parameters, market
applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and
KPIs
• Creativity and an ability to produce innovative and original ideas.
• Oversee new and ongoing marketing and advertising activities and trends.
• Strong leadership & ownership to manage a team of marketing people working on
brand initiatives.
• Communicate and manage multiple internal and external stakeholders.
• Inclusive and collaborative spirit / solid team player.
• Min. 8 years of relevant work and/or experience in Brand Marketing, Product
Marketing, Product Management, Strategy Development in leading in leading CPGs,
Beverage/Beer, Creative Agency, Management Consulting industry
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5047
monicalee@nterway.com
