1) Develop Marketing plans accordingly to meet our vision and objectives in short term and long term.
- Work with Category Manger, and rest of the marketing team to define existing and new consumer target(s) and segments and develop propositions and programs to drive business within them
- Contribute to the formulation and execution of sales and marketing plans to differentiate Brand, build brand equity and drive consumer purchase
- Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
2) Deliver program of marketing activity
- Collaborate with internal and external partners to execute go-to-market strategies, ongoing support and plans including new product launches, advertising creative,
media planning, channel strategies, public relations, point of sale, promotions etc.
- Assist with the development of effective brand communications including TV, digital etc.
- Effectively manage key external agencies – Creative Agency, Media Agency, etc.
- Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through
- High level of knowledge of consumer journey and insights. Focusing on all research data about competitors, brand health, and etc.
- Manage Social brand accounts with an agency
3) Deliver product marketing
- Undertake range planning work to maximise long term profitability.
- Devise product differentiation strategy across various sales channels
경력 및 자격요건
- At least 5 to 8 years marketing experience required; some of which must be with a strong consumer brand
- In-depth understanding of brand marketing from the concept to execution.
- Hands-on experience of planning and operating marketing campaign, media and contents
- In-depth understanding of market trends and key business drivers
- Ability to independently develop a media strategy (TVC, Digital, and etc.) and specific media plan for a campaign
- Experienced in social and influencer marketing
- Broad thinker with strong analytical skills; ability to use market analysis to identify high potential opportunities
- Proven ability to work cross-functionally
- Fluency in English is mandatory
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
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02-6281-5059
suepark@nterway.com
