• Ensure consistent integrated brand representation across all brands, channels and touch points nationwide by collaborating closely with the Head of Marketing Communications based in Hong Kong
• Lead integrated marketing and communication execution for product and brand to ensure consistency across all customer experience touch points, including product, digital, social, in-store, online and print.
• Innovate with new media marketing tactics; social, digital, direct response.
• Proficiency managing external relationships and agencies.
• Define and manage an operating budget for Korea marketing team.
• Evaluate and track key metrics and success criteria for all marketing, advertising, and PR programs and activations.
• Anticipate and implement necessary changes to strategy and execution process to support the company’s expansion both geographically and through new marketing initiatives and campaigns.
• Work with regional / global partners to deliver strong experience in storytelling and product marketing with retail understanding evelop country-specific marketing & communication programs that are in synch with regional needs, media calendars, and cultural moments.
경력 및 자격요건
• Collaborative leader who understands the synergy between strategy, brand building, and performance marketing.
• Ability to thrive in a fast-paced, entrepreneurial environment that requires the ability to multi-task and implement high priority initiatives
• Strong experience in storytelling and product marketing with retail understanding
• Minimum of 10 years of experience successfully building and executing an integrated marketing and communication strategy, ideally within a global lifestyle or luxury company.
• Superior analytical and decision-making skills with the ability to translate into an executable strategic plan.
• Ability to define and manage operating budgets
• Market facing with a track record of strong consumer understanding and foresight.
• Success using data (KPIs) in a measurable way to achieve a specific strategic result that is relevant to the organization.
• A high level of learning agility with the ability to translate conceptual strategies into easily understood execution plans and change management.
• Excellent communication and presentation skills.
• A global citizen who is committed to understanding the modern culture of travel in an authentic, unique and resonant way
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
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02-6281-5025
alysha@nterway.com
