• Provide strategic and tactical support to the market in order to establish the right image of the brand.
• Implement Marketing activities in the local market, in compliance with HQ guidelines, including VIP events and programs.
• Manage current customer and VIP database in coordination with Retail department and develop new external database to expand the presence of the brand in the right target.
• Making use of all corporate Marketing tools available and adapting to local needs with major focus on developing digital contents and tools.
• Manage approved agencies and service providers to ensure quality, costs and effectiveness.
• Coordinate translation needs and related services and execute regional and/or local translation where necessary.
• Provide the local team with necessary analysis of the competitors’ activities.
• Provide the local team with reports of all Marketing activities executed locally, with detailed analysis of sales and result.
• Contribute towards and support the roll out of corporate/regional initiatives/projects.
• Support the HQ with digital activities, especially with the activities of the brand official webpage.
• Assist manage in planning and budgeting of all Marketing activities and handling marketing expenses.
• Supervise marketing activities, including the use of brand image, of direct stores, franchise and wholesale partners.
• Liaise with internal and external personnel such as Retail team, agencies and Department Store personnel and seek opportunities for collaboration in order to support the sales.
경력 및 자격요건
Education :
• University degree
Languages :
• Fluent in English
Professional experience & know how :
• Min 6 years of experience working with high end/luxury/premium brands
• Marketing CRM experience preferred
• Digital marketing experience preferred
• Global business experiences preferred
Technical & management skills :
• Excellent knowledge of Excel, Word as well as Power Point
Personal & interpersonal skills :
• Self-starter, able to work independently
• Presentation and communications skills
• Creativity and problem solving
• Professional bilingual ability
• Good human relations skill
• Good sense of responsibility
• Susceptible to current trends
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자