Leading a CRM team, responsible for developing and reinforcing a customer centric CRM strategies and actions with data based insights and intelligence. Ultimately contribute to business goals by improving customer journey.

1.Reinforce the overall consumer management capability of Brand membership in order to provide a high level of service and excellent consumer experience by capturing and analysing data across all key tough-points.
2. Create and propose the CRM roadmap embracing all existing and potential opportunities to improve customer experience and journey with the brand.
3. Formulate CRM strategies and programs and ensure that they are aligned with the business overall objectives.
4. Manage analysing, leveraging and segmenting customer data and translate them into targeted activities to drive acquisition, retention and incremental sales.
5. Initiate research on trends and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.
6. Supervise the team to plan and develop CRM animation plan, brand offers, managing campaign/programs. Accordingly, create communication messages and means aligned with marketing guidelines, in creative and timely manner.
7. Ownership of the promotional schedule across all channels optimising both response and ROI
8. Collaborate and support the sales and Omni-channel team by providing the solutions meeting business needs
9. Monitor performance for CRM animation and key CRM KPIS and ensure if all action in line with target.
10. Communicate and coordinate with all internal services and vendors for all CRM related subjects.
11. Structure those strategies and programs against allocated budgets for the best results

Profile :
Proven work experience as a CRM specialist with database management experience : 12-15 years of relevant experience in a fast-paced and competitive market environment

Education :
Minimum University Degree

Qualification & Skills :
Solid experience with customer relationship management and KPI metrics
Demonstrate a strategic mindset and be prepared to challenge existing practices
Results driven; highly analytical and data liberate
Commercially astute and creatively aware
Practical knowledge of working with the CRM system
Team player with excellent people management and inter-personal skills
Proactive & independent and willing to take initiatives
Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights/
Good understanding on consumer marketing
Good English skill is required
Experience in fashion, premium retail preferred

Others : Passion for fashion is plus

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- 이력서에 연락처, 희망연봉 게재
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