•Establish content rollout and optimization plan in line with marketing plan strategy
•Establish core distribution messaging frameworks that serves as guiding principles of agent/partner communications in the backdrop of business value proposition, marketing objective, customer attributes and communication journey and media mix to improve customer engagement and eventually conversion.
•Create an end-to-end content development and management process (from production, maintenance, towards optimization) and editorial calendar to support marketing campaign calendar from each distribution channels. Establish content measurement & analytical metrics . Support digital marketing managers in the market to build content optimization strategy and plans.
•Ensure content resonated in each marketing campaign are in line with group online discoverability strategies, Company/partners branding and design guidelines.
•Lead and develop digital copy writing that is customer facing for use across an ecosystem of digital platforms including websites, landing pages and social media channels. This content will be highly tailored in nature both in terms of the target audience it’s intended to reach as well as the platform it is used on
•Drive and conduct content research & undertake competitive analysis
•Partner with publisher and group communication team create business conversion drivencontent (article, blog, community content, etc)
•Implement/improve website tagging process
•Act as an internal site on Adobe Analytics/ Google Analytics capabilities and site tagging
경력 및 자격요건
• Experience in digital communications, copywriting and content management for financial services industry across preferably
• Have multi-channel distribution experience to be able to nuance and adapt communications for relevant audiences.
• Track record of digital copywriting or developing personalized consumer communications content gained from leading advertising companies / marketing campaign management companies
• Ability to work in fast-paced, agile organization to manage multiple priorities
• Team player who can work with cross-functional team to deliver projects under tight timeline
• Project management experience with track record of meeting deadlines and priorities
• Have an excellent command of written English with a demonstrable track record of clear and impactful communication in various media
• Be able to deliver the above in a fast and efficient manner without sacrificing quality
• Strong EQ and ability to work in high pressure environments in a constructive and professional manner
• Bachelor’s Degree in Communications / Journalism or equivalent acquired from reputable University or Tertiary Institutions
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5050
soohpark@nterway.com
