• Work closely with Global Brand & Marketing dept to build a digital first locally relevant strategy and plan to drive goals forward to support business growth, supporting the customer journey from A-Z, e.g. brand awareness, acquisition, engagement and conversion in all communication channels.
• Create, plan and execute local marketing initiatives and PR/brand activations.
• Develop and deliver strategic media plans with owned media (Newsletter,Kakao,Blog) as well as digital paid channels (Naver Brand search, FB/IG ads, Google Ads, Network DA e.g Criteo, Display advertisement e.g Kakao bizboard, Naver GFA)
• Responsible for market analysis of the consumers, competition, channels, media etc. and responsible to share and present to the Global brand and marketing team.
• Secure PR/brand communication and marketing plan for omni platforms.
• Work closely with Local Online team for digital assets & content management.
• Partner cross-functionally with local merchandising, visual, e-commerce and content teams to contribute innovative digital ideas and drive omni marketing campaigns.
• Collaborate with global brand and marketing teams to develop local influencer strategy and partnering with on-brand influencers.
• Be the expert in local paid search/media ad buys/SEM channels by leading strategy development, campaign management, testing and execution.
• Assist with negotiation with partners, for competitive terms, marketing resources to ensure the highest brand visibility.
• Manage local PR, brand and marketing budget.
경력 및 자격요건
- Minimum 7 years within Marketing from the fashion industry
- MUST have 'Digital marketing & Branding ' Career
- Knowledge in integrated marketing communications including online and soial media
- Experience managing people, agencies, budgets and contract negotiations
- Experience in diverse channel marketing is preferred
- Strategic mindset
- Stuctured and Organized
- Drive and Initiative
- Expert in communicative
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5010
katk@nterway.com
