1. Develop Marketing plans which will drive incremental sales growth, share gains and positive brand attributes
• Contribute to the formulation and execution of sales and marketing plans to differentiate, build brand equity and drive consumer purchase
• Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
2. Deliver programme of marketing activity
• Collaborate with internal and external partners to execute go-to-market strategies, ongoing support and plans including new product launches, advertising creative, media planning, channel strategies, public relations, point of sale, promotions etc.
• Effectively manage key external agencies – Creative Agency, Media Agency, etc.
• Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through
• Develop and implement a customer journey strategy that increases user engagement with the brand and conversion into purchase
• Manage Social brand accounts with an agency
3. Deliver product marketing
• Undertake range planning work to maximise long term profitability.
• Devise product differentiation strategy across various sales channels
경력 및 자격요건
• At least ten years marketing experience required; some of which must be with a strong consumer brand
• Strong experience in digital campaign and understanding in digital media.
• In-depth understanding of market trends and key business drivers
• Hands-on experience of planning and operating marketing campaign, media and contents
• Ability to independently develop a media strategy and specific media plan for a c ampaign
• Expertise in digital performance media and insight analysis highly preferred
• Ability to develop digital campaign ideas across website, social, 3rd party media platforms
• Experienced in social and influencer marketing
• Broad thinker with strong analytical skills; ability to use market analysis to identify high potential opportunities
• Proven ability to work cross-functionally
• Fluency in English is mandatory
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5025
alysha@nterway.com
