1. Design and oversee all aspects of digital marketing area including marketing database management, digital media planning, content agency management, and any customer engagement campaign process
2. Support execution and ongoing review of Co’s digital marketing programme focused on smart lead generation
3. Develop and monitor campaign management structure & execution budgets.
4. Plan and manage digital marketing media platforms. Coordinate with advertising and media experts to improve marketing results.
5. Prepare accurate reports on digital marketing campaign’s overall performance & effectiveness
6. Work on partner ad space inventory & content and creative design media mix with Test-and-learn marketing mix & optimize lead-generation
7. Analyze the performance of our websites, landing pages, Apps and the various customer Journeys using digital track tools, ad-tech tools google analytics and web log files, to track and optimize our conversion rates
8. Evaluate important metrics that affect web & mobile traffic, service quotas, and target audience.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Advocate and develop an agile marketing operating model across the organization
1. Conversion on earned, owned and paid channels = Marketing ROI
2. SNS index (FB, IS, YouTube) Engagement score
3. # Vitality Engagement Score / Membership Targets
4. Manage & Optimize budgets
5. Others as applicable
경력 및 자격요건
• Bachelor’s degree in Marketing or relevant field.
• A minimum of over 10 years’ experience in a digital marketing or advertising position.
• In depth knowledge of various social media platforms, best practices and digital analytics.
• Worked in a Digital marketing led business / industry exposure
• Prefer to have someone with a keen business P&L acumen on Marketing ROI
• Solid understanding of HTML, CSS, AND JavaScript.
• Up to date on the latest trends and technologies in digital marketing.
• Digital Capabilities - Demonstrated experience in, and passion for User Experience optimization with a proven ability to identify new blockers and pain points within digital acquisition journeys.
• Analysis and Decision Making - Identify and understand issues, problems and opportunities and develop appropriate solutions. Proven ability to prioritize opportunities based on business outcomes
• Build Effective Working Relationships - Develop and use collaborative relationships with the local market, regional product and global teams to facilitate the accomplishment of business goals.
• Business Focus - Demonstrate understanding of the business and its target customers.
• Communicates Effectively - Communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology.
• Leads Change and Innovation - Identify organizational requirements for future success and engage in those activities that facilitate the required degree of innovation and change. Act as a champion and role model for innovation and change.
• Understand the acquisition Landscape – Knowledge of the web analytics landscape, roles played by each tool and technical knowledge to make vendor assessments
• Market, Sales and Customer Focus - Create and seize opportunities that provide superior returns for shareholders and make customers and their needs a primary focus. Work to reinforce a market, sales and customer focus.
• Operational Execution - Accountable for digital performance and act with a sense of urgency to address issues and take advantage of opportunities. Immediate access to key financial and operational data.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5050
soohpark@nterway.com
